Privacy Policy

Who we are

Our website address is: https://abstracta.se.

What personal data we collect and why we collect it

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

Meta Pixel

We also use the so-called “Facebook pixel” from Meta Platforms, Inc. on our website. This allows to display interest processing advertisement (“Facebook Ads”) to the users of our website when visiting the social network Facebook or other interest-based websites that also use this process.

Through the Facebook Pixel, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data, which are collected through the use of this tool by Facebook and therefore inform you according to our level of knowledge: By integrating the Facebook pixel Facebook receives the information that you clicked on an ad from us or that you have accessed our website. In the case you are registered to a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, there is the possibility that the provider finds out your IP address and other identification features and saves.

With the use of Facebook pixel, we pursue the purpose of display our Facebook ads to Facebook users who are also interested in our website. With the help of Facebook pixel we want to ensure that our Facebook ads correspond to the potential interest of the users and are not an annoying act. Furthermore, with the help of Facebook pixel, we can check the effectiveness of Facebook Track ads for statistical purposes by seeing whether users after the click were redirected to a Facebook ad on our website.

Legal basis for the Use of the Facebook pixel is Article 6 Paragraph 1 Letter f GDPR. Information to this third party: Meta Platforms, Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php; further information about the data collection: http://www.facebook.com/help/186325668085084, http://www.facebook.com/about/privacy/your-info-on-other#applications as well as http://www.facebook.com/about/privacy/your-info#everyoneinfo.

Google Tag Manager

Google Tag Manager (“GTM”) is a tag management system for managing JavaScript and HTML tags used for tracking and analysis on web pages. Tags are small pieces of code that may a. Used to measure internet traffic and user behavior, to understand the effects of online advertising and social networks, for remarketing and orientation towards target groups; and to test and optimize websites.

GTM helps us to integrate and manage tags. We use GTM on our website to record the following tracking tools: Google Analytic, Facebook Pixel, LinkedIn Insight Tag.

If you have made a deactivation, GTM will take this deactivation into account. You can find more information about GTM’s data protection measures at https://policies.google.com/privacy?hl=en and the terms of use at https://www.google.com/analytics/tag-manager/use-policy/.

LinkedIn Insight Tag

We use conversion tracking technology and the retargeting function of LinkedIn Corporation, 1000 W Maude Ave Sunnyvale, California, USA, on our website.

Using this technology, visitors to this website can be shown personalized advertisements on LinkedIn. Furthermore, there is the possibility of creating anonymous reports on the performance of the advertisements and information on website interaction. For this purpose, the LinkedIn Insight Tag is integrated on this website, which establishes a connection to the LinkedIn server if you visit this website and are logged into your LinkedIn account at the same time.

In the data protection guideline of LinkedIn at https://www.linkedin.com/legal/privacy-policy you will find further information on data collection and data usage as well as the possibilities and rights to protect your privacy. If you are logged in to LinkedIn, you can deactivate the data collection at any time under the following link: https://www.linkedin.com/psettings/enhanced-advertising.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.